Linescope

Case 04 · Schweppes Chile · Chile

A format built to be recognized.

One repeatable art direction and edit system, refreshed through product, talent, and cocktail-led stories.

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Bartender presenting a Schweppes highball in the campaign set

Relationship

Social series

Focus

Vertical content

Scope

Format design · Production · Social

01 / The challenge

A repeatable social format.

One repeatable art direction and edit system, refreshed through product, talent, and cocktail-led stories.

02 / The response

Recognizable without repeating the same shot.

A format built to be recognized across product, talent, and cocktail-led stories.

Selected work / Public-facing material

Selected public-facing work. The Ginger Ale macro film was made from supplied footage; Linescope handled editing, motion, sound design and finishing.

Bartender presenting a Schweppes highball in the campaign set Schweppes Ginger Ale macro film, edited and finished by Linescope from supplied footage Schweppes Ginger Ale glass and bubbles, edited and finished by Linescope from supplied footage

03 / Selected delivery

A production system with range.

Format design · Production · Social

Outcome / Evidence

A repeatable vertical format that stays recognizable without rebuilding every episode.

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